We make brands look
the way they actually deserve.
An independent studio for small, founder-led consumer brands — beauty, home & fragrance, food & drink, and pet. Brand identity, packaging, and the ad creative that actually sells them.
Begin a projectVellum, an imagined clinical skincare.
A four-SKU skincare line built around boring actives at honest concentrations. Identity, dropper-bottle mockups, and a launch site that reads like a science paper.
A few more brands
we've imagined.
A three-SKU biotech skincare line built on fermented actives. Identity, campaign photography, and a launch that treats the fermentation vessel as the hero.
A five-fragrance house named for times of day. Identity, packaging, and a launch print mailer that doubles as a five-vial sample card.
A single-scent unisex fragrance concept, priced high and quiet. Brand identity, packaging, and a two-year rollout that treats each release as a book, not a product.
Three things,
done properly.
Brand identity & packaging
Logo systems, packaging concepts, retail-shelf mockups, hangtags, look-and-feel boards. We render the brand on every surface it will touch before a single SKU goes to print.
Ad design — singles to series
Conversion-tested static and motion ads for Meta, TikTok, and Google. Real creative reasoning, not endless A/B noise. Built around the brand we mocked up, not pulled from a template.
Full campaigns end to end
Concept, art direction, mockups, ad creative, landing page, and the optimisation sprint after launch. One team, one deadline, one invoice. From kickoff to live in 21 days.
We'd rather not.
- Generic Canva templatesI
- AI slop with six fingersII
- Twelve-month retainersIII
- Stock photos of laptopsIV
- Decks about decksV
- Anything you wouldn't screenshotVI
From first touch
to launch in twenty-one days.
- I.
Discovery
Thirty minutes. We look at your product, your audience, the work you wish your brand looked like. No ninety-slide decks.
- II.
Concept
We come back with one tight direction, not three watered-down options. You react. We sharpen.
- III.
Production
Photography, mockups, and ad creative built around the concept. Daily Loom updates. No agency silence.
- IV.
Launch
Files delivered in every format you need, plus the live ad campaign tested over the first two weeks.
Hi — I'm Alexander.
I started Kova because small beauty and supplement brands usually get one of two things: a freelancer who goes quiet, or an agency that hands you to a junior and bills you for the privilege.
I do the work myself. I answer my own emails. I'd rather do two brands properly a month than ten on autopilot — which is also why I can promise you a real reply within a day and a first concept within five.
Kova is new, and I'll always tell you that straight. The work on this page is concept work — made to show exactly how I think and what I can build for a brand like yours. You'd be one of the first, and I've built the guarantee below so that's your advantage, not your risk.
Love it, or you
don't pay.
You approve the first concept before you're on the hook for the full project. If it isn't right, you don't pay for it — and I keep refining until it's something you'd screenshot. Unlimited revisions inside the project. I take the risk so you don't have to.
I run your ads
for free.
For my first handful of brands: I design the creative and run your Meta ads completely free — you only cover your own ad spend (what you'd pay Meta anyway). No fee, no retainer, no risk. You genuinely can't lose money working with me. All I ask back is an honest testimonial. Two spots this month.
Claim a founding spotFair questions.
- Do you have client work to show?
- Not yet — Kova is new, and I'd rather say that than fake it. Everything here is concept work I made to show exactly how I think and what I can build. You'd be one of my first brands, which is precisely why the guarantee exists.
- What if I don't like it?
- You approve the first concept before committing to the full project. If it isn't right, you don't pay for it — and I keep refining until it's something you'd screenshot.
- How does pricing work?
- Design projects (brand, packaging, creative) are a fixed price quoted after a short call. And if you want me to run your ads, I do it free — I design the ads and run the whole campaign, and you only cover your own ad spend (what you'd pay Meta anyway). No fee to me, no retainer. You genuinely can't lose money working with me.
- How fast are you?
- First concept in about five days. A full campaign — concept to live — in about twenty-one. And you'll hear back from me within a day, usually the same hour.
- Do you know my category?
- Small, founder-led consumer brands — beauty, fragrance, candles, coffee & drinks, supplements, and pet. Including the parts that bite: keeping supplement and functional-drink claims compliant, or selling a scent no one can smell through a screen.
- Where are you based?
- Remote-first, working with brands anywhere. You get daily updates, not agency silence — wherever you're based.
Begin a project.
Drop a line. Tell us what you sell, who buys it, and what you want to look like in twelve months. We reply within a day, usually within the hour.
- Correspondence
- contact@kovalead.com
- Studio
- Remote-first · Worldwide
- Booking
- Two new commissions this month