KOVA
Case studies

B2C SaaS growth,
from early traction to paying scale.

Every engagement listed below was full-stack — acquisition, activation, retention, pricing. Numbers are at point of handoff, not point of pitch.

Snapastr

Dev tools · web
snapstr.org
14 weeks

Free in-browser developer toolbox — 40+ text, encode, format & generate utilities

MRR
€0€8,200
CAC
€4.20
Activation
61%
Payback
3.4 mo
Primary lever
Programmatic SEO — a ranked page per tool

Alex rebuilt our entire acquisition stack in three weeks. CAC dropped from €18 to €4.20 and stayed there.

Jack Lumman, Founder

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